Strategic + Centric = SENTRIC
Helping organizations deliver business and community impact by building compelling strategies that drive corporate innovation.
Our Clients and Partners
Driving Strategic Execution
Dream it.
Creating a strong vision is the beginning of building compelling strategies. It all begins with an idea. This idea manifests into multiple paths you can take your company to meet the needs of your consumers and communities.
Innovate. Build it.
Innovation is driven through better understanding the desires of your target consumers. Building strategy that enables cross-functional teams to experiment and build learning for your organization will help you break through your most challenging initiatives. Allow your teams to deliver corporate innovation through aligning leadership, strategy, culture, and methodology.
Adapt it.
Strategy is not a single point in time. It is an ongoing process of learning and understanding your environment. You need to be agile in your approach and build strategies that can adapt. No matter if you are a start-up or an established company, this requires building a culture and processes that keep strategy at the forefront of your organization. This requires you to stay focused on strategic outcomes and be willing to pivot and iterate on your initiatives.
What People Are Saying
“Robbie was a valuable addition to our planning process. As an organization, we were building a transformational strategy. Robbie was able to synthesize our current business model, staff feedback, and our voice of the member feedback which supported our planning process and discussions. His combined knowledge of traditional frameworks and new entrepreneurial methodologies helped us refine our strategy to deliver the most impact for our MWCUA team and member credit unions. I invite leaders looking for an external partner in strategy to consider Robbie.”
— Todd Marksberry, Board Chair
MWCUA & CEO of Canvas Credit Union
“Bottom line, Robbie is the kind of resource that is in demand right now as success requires strong analytics and human-centered leadership. As a work partner, he is on time, prepared, and highly likely to over-achieve. He takes direction well, listens, and works iteratively. He is a Swiss Army Knife in the world of strategy and planning in a complex world; happy to work with him any time.”
— Randy Harrington, Managing Partner
Strategic Arts and Sciences
“Working with Robbie elevated our strategic planning discussions and supplied us with a myriad of tools to fuel the next stage of our nonprofits’ lifecycle. We found Robbie to be invaluable in facilitating conversations and encouraging us to step outside of the box towards our future vision.”
— Janelle McCoy, Executive Director
Friends of Buford Park & Mt. Pisgah